Bait and Switch Fraud
The “bait and switch” scam is one of the most common types of consumer fraud out there. The seller will advertise a product at an amazingly low price, often so low that a profit cannot be made on it. The ad entices people to come in to the store, where they are informed that the product is not available, but a different one is. Hence, “bait and switch:” the consumer is baited with one product as a means of enticement, and then that product is switched for another. While it may seem like shrewd business, it actually opens you up for potential lawsuits.
If you're interested in learning more about types of fraud, contact the Denton criminal lawyers of Alexander & Associates by calling 972-420-6560 today.
Consequences of Bait and Switch
The main goal of the bait-and-switch scam is to get customers to purchase the more expensive item in order to avoid disappointment. Oftentimes, the advertised good is not even shown to the customer, leading to doubts that the seller even had it to begin with.
In the United States, bait-and-switch advertising practices can open the seller up to lawsuits alleging false advertising. If you're found guilty, this can be very costly. Additionally, competing merchants can sue you for copyright infringement by selling a product the sale of which others are also relying on for profit.
If you're interested in knowing more about different types of fraud, particularly consumer fraud, contact the Denton criminal lawyers of Alexander & Associates by calling 972-420-6560.
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